Caltrics gives individuals (Subscribers) the ability to get dynamically updated event information into their calendars through a Caltrics account subscription.

Importantly, Caltrics also provides businesses and organisations (Customers) with a unique and additional channel to share branded, sponsored, and enriched event information into a subscriber’s calendar.  All the events in a Customer calendar, something that has been chosen, are likely to be seen by the subscriber in their own calendar.

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